[caption id="attachment_637283" align="aligncenter" width="628"]<img class="size-full wp-image-637283" alt="The IPL matches are scheduled to start in April 2018 IANS" src="https://www.cricketcountry.com/wp-content/uploads/2017/08/IPL-Trophy11.jpg" width="628" height="355" /> The IPL matches are scheduled to start in April 2018 IANS[/caption] <p></p> <p></p><b>New Delhi:</b> The <a href="https://www.cricketcountry.com/tag/Supreme-Court" target="_blank">Supreme Court</a> on Monday refused to direct the <a href="https://www.cricketcountry.com/tag/bcci" target="_blank">BCCI</a> to conduct e-auctioning for awarding media rights relating to the <a href="https://www.cricketcountry.com/tag/ipl" target="_blank">Indian Premier League</a> (IPL) matches. A bench comprising Chief Justice Dipak Misra and Justices AM Khanwilkar and DY Chadrachud did not consider the plea of BJP leader Subramanian Swamy that the ongoing tendering process for awarding media rights for the IPL events be stayed and e-auctioning directed. The IPL matches are scheduled to start in April 2018. Senior advocate Parag Tripathi, appearing for the Committee of Administrators (COA), said that the ongoing tender process was a better option as all the bidders put their best bid in a sealed envelope to get the media rights. <strong><a title="Supreme Court issues show cause notice to BCCI acting secretary Amitabh Chaudhary" href="https://www.cricketcountry.com/news/supreme-court-issues-show-cause-notice-to-bcci-acting-secretary-amitabh-chaudhary-635779">Supreme Court issues show cause notice to BCCI acting secretary Amitabh Chaudhary</a></strong> <p></p> <p></p>Swamy, howwever, said he wanted to file an interim application highlighting alleged collusion and conflict of interest on behalf of a BCCI funtionary who also runs a news channel. This plea was allowed by the top court. The apex court had earlier asked COA chief Vinod Rai to file an affidavit specifying how the ongoing tender process was better than the e-auction. The Supreme Court had on July 28 sought the response of BCCI on Swamy's plea that e-auction of the media rights should be done to ensure transparency as the rights are to be given for the next five years. <p></p> <p></p>The apex court had last month told the BJP leader that it would think over his plea to accord urgent hearing in the case after Swamy referred to the apex court verdicts to buttress his point that it has been held that auctioning was the best method of awarding contracts. He had said that the amount involved in the award of IPL media rights was to the tune of Rs 30,000 crore and the issue should not be decided in an "opaque" manner. <strong><a title="Supreme Court upholds Delhi High Court verdict on cricket broadcast rights" href="https://www.cricketcountry.com/news/supreme-court-upholds-delhi-high-court-verdict-on-cricket-broadcast-rights-635609">Supreme Court upholds Delhi High Court verdict on cricket broadcast rights</a></strong> <p></p> <p></p>"This petition prays that the distribution of IPL rights, which is scheduled on July 17, 2017 should be done in the most transparent mode available, that is via E-Auction," his petition had said. It had alleged that all the activities of Board of Cricket Control in India (BCCI) were undertaken with "tacit concurrence" of the state governments and the Centre "who are not only fully aware but supportive of the activities of the Board." <p></p> <p></p>"It is a requirement that non-discriminatory and transparent method with the best international practices must be adopted for distribution of the valuable media rights so as to ensure the maximum revenue in the larger national interest," Swamy's plea had said. He had alleged that there was a consistent attempt by vested interests to try and build a monopoly by getting the valuable rights in a non-transparent manner. <strong><a title="CoA takes jibe at BCCI; says miscontructed SC's order to bar Johri from attending SGM" href="https://www.cricketcountry.com/news/coa-takes-jibe-at-bcci-says-miscontructed-supreme-courts-order-to-bar-rahul-johri-from-attending-sgm-633998">CoA takes jibe at BCCI; says miscontructed SC's order to bar Johri from attending SGM</a></strong> <p></p> <p></p>"Huge money is involved amounting to Rs 25000-30000 crore in the valuable rights associated with the game of cricket in India which makes it mandatory to have the auction process robust, completely transparent, in order to maximise revenue and prevent vested interests from making undue gains," Swamy had claimed.