IPL's franchise model inspires i1 Super Series

Cricket legend Sachin Tendulkar has been named the brand ambassador for the event Getty Images

By CricketCountry Staff

Mumbai: Nov 10, 2011

The organisers of the i1 Super Series have decided to model the motor-racing tournament on the lines of the cricket s glitzy tournament Indian Premier League (IPL).

The promoters believe that a rush of glamour will help them attract wider audience to the sport in the similar way the IPL has been successful since its inception.

The i1 series set to be launched in January next year will consist of 12 races and will be held in India, UAE, Malaysia, Bahrain and Qatar.

Like the IPL, i1 Super Series will see franchise-based structure where every team owner will have to pay $ 20 billion for a period of 15 years.

According to the promoters of the league, Machdar Motorsports, most of the teams have already been bought. Bollywood superstar Shah Rukh Khan has reportedly bought the Mumbai franchise.

Moreover cricket legend Sachin Tendulkar who waved the chequered flag in the recently-concluded hugely successful Indian Grand Prix has been named the brand ambassador for the event.

Chief Executive Officer of the i1Super Series Darshan M feels presence of Tendulkar will be beneficial for the motor sport popularity in the country. He was quoted in MoneyControl as saying, “Sachin is a very large and popular icon who believes in popularising motorsport.

“We believe he will take the sport to the masses and cut across all barriers of region, language, age, gender etc.”

Darshan added that i1 Super Series took inspiration from franchise-based model like the IPL owing to its huge success in T20 cricket. He said, “We have chosen the IPL model because we learnt a lot from the city-based loyalty and spirit that IPL showcased,” Darshan said, adding that the winning team would take home $2 million in prize money.

“After all India is a large country with so many cultures and nothing showcased the diversity and passion better than sport.

“IPL also demonstrated that world class sport when combined with entertainment was an unbeatable combination and we have tried to learn from the same.”