MS has a strong mass appeal and following compared to any other sporting icon in India © AFP
MS has a strong mass appeal and following compared to any other sporting icon in India © AFP

New Delhi: Private sector Exide Life Insurance, on Tuesday announced India cricket team captain Mahendra Singh Dhoni as its brand ambassador. Dhoni, who represents the aspirations of millions, has a strong mass appeal and following compared to any other sporting icon in India, Exide Life Insurance said in a statement. Dhoni has appeal that cuts across geography, gender and age groups, it said, adding, he is one of India’s most celebrated cricketers, and the most successful captain of the Indian team and we are extremely excited to be associated with him. India vs Zimbabwe 2016, 2nd T20I: MS Dhoni credits win to bowlers

Speaking about his partnership with Exide Life, Dhoni said: “This is my first endorsement deal in the insurance category. It helps Indians prepare financially for their long and happy life. Long term relationships build trust and I have always planned for the long term in all aspects of my life.” ‘MS Dhoni will be missed more in India after retirement’

Earlier, skipper Mahendra Singh Dhoni was pleased with the way his bowlers performed today as India decimated Zimbabwe by 10 wickets in the second T20 to level the three-match series in style, here today. Led by paceman Barinder Sran, who returned best bowling figures for India on T20 debut with a four-wicket haul, the visitors restricted to Zimbabwe 99 for nine and overhauled the target with consummate ease. “It is a big victory. The bowlers started it all, important to start well and they bowled at right length. I was a bit worried that it was the third match on the same wicket and we would have also batted if we had won the toss,” said Dhoni at the post-match presentation ceremony.