<div class="img-caption-wrap "> <img alt="MS Dhoni's media bag: Amul takes a dig" src="https://st2.cricketcountry.com/wp-content/uploads/cricket/image_20130530173714.jpg" title="MS Dhoni's media bag: Amul takes a dig" /></div> <br /> <br /> <strong>Mumbai: May 30, 2013</strong><br /> <br /> India captain <a href="https://www.cricketcountry.com/cricket-articles/MS-Dhoni-says-India-has-balanced-side-for-ICC-Champions-Trophy-2013-evades-questions-on-spot-fixing/27128" target="_blank">MS Dhoni's silence at a Mumbai press conference</a> on the spot-fixing controversy to hit Indian cricket has become the subject of Amul's latest ad spoof.<br /> <br /> Dhoni evaded questions on the IPL spot-fixing saga and merely smiled when two journalists quizzed him on the fixing row, while the media manager turned down the questions.<br /> <br /> The ad, titled "<em>No baat? No bol?</em>" shows Dhoni and his Indian teammates refusing to speak when quizzed by the Amul girl.<br /> <br /> <a href="https://www.cricketcountry.com/tags/Amul/post" target="_blank">Amul</a> is known to create ad campaigns as series of hoardings with topical ads, relating to day-to-day issues.<br /> <br /> The campaign is widely popular and earned a Guinness world record for the longest running ad campaign in the world.<br /> <br /> It all started when in 1966 when Sylvester daCunha, then the managing director of the advertising agency, ASP, clinched the account for Amul butter.<br /> <br /> Despite encountering political pressure on several occasions, daCunha's agency has made it a policy of not backing down.<br /> <br /> The Amul girl was created as a mascot as a rival to the Polson butter girl."Eustace Fernandez (the art director) and I decided that we needed a girl who would worm her way into a housewife's heart. And who better than a little girl?" says Sylvester daCunha. And so it came about that the famous Amul Moppet was born.<br /> <br /> Some of the recent ads on cricket include India’s captaincy drama, <a href="/tags/Shane-Warne/post" target="_blank">Shane Warne</a>-<a href="/tags/Marlon-Samuels/post" target="_blank">Marlon Samuels</a> spat, <a href="https://www.cricketcountry.com/tags/Monty-Panesar/post" target="_blank">Monty Panesar</a>’s efforts in the India-England series ('Monty, Pan-asardar hai’), <a href="https://www.cricketcountry.com/tags/Cheteshwar-Pujara/post" target="_blank">Cheteshwar Pujara</a> and Alastair Cook’s batting ('Pet Pujara’), Unmukt Chand captaining India to the U-19 World Cup ('Chand, tare tod laya’), a spoof on Shoaib Akhtar’s book Controversially Yours and a tribute to Mansur Ali Khan Pataudi ('Khuda Ko Yahin Mansur Tha!’).