Punes Nehru Stadium renamed as Subrata Roy Sahara Stadium

 

The Nehru Stadium in Pune will be renamed as Subrata Roy Sahara Stadium. A formal announcement to the change of name of the stadium was issued by the ICC president Sharad Pawar on Saturday.
The Maharashtra Cricket Association (MCA) has sold the naming rights of its under-construction stadium at Gahunje village alongside the Mumbai-Pune Expressway to Sahara India Parivar for a whooping Rs. 207 crore.
Naming the ground after the owner of the city’s IPL team made financial sense too. Also, if the deadlines are met, the stadium could be used to host IPL matches for Pune Sahara Warriors. Maharashtra Cricket Association which is based in the cultural capital of the state faced a problem of lack of funds to renovate and build the stadium which prompted them to come up with a smart concept like selling the naming rights.
India has been known to be obsessed with naming its roads, bridges and other areas of public interest after politicians. But such a nomenclature is a rare occasion as far as India is concerned. Such concepts are not alien in other countries. 
A company/brand taking over the grounds was observed in the English Premier League. Arsenal’s home ground Ashburton Grove was sold to Emirates at a whopping 390 million euros. The ground is now known as Arsenal Emirates. The Reebok Stadium which is the home ground to Bolton Wanderers is also another example to this. Something similar on these lines is being witnessed in case of the Subrata Roy Sahara Stadium. 
BCCI chief administrative officer Ratnakar Shetty explained the merits of the deal. He said, “The board provides a maximum of Rs. 50 crore as assistance to the state associations to build stadiums.
But it is not possible to build a stadium from scratch with this amount.”
Sharad Pawar said, “In spite of Mumbai being the financial capital of India, MCA faced problem of funds to renovate Wankhede stadium to host a big event like a World Cup match.”
Shetty added, “This deal that Maharashtra has struck will help them in the loan component. What has helped them strike this deal is the fact that the stadium is being built on a MCA owned free-hold land.”

 

Mumbai, February 8, 2011

 

By CricketCountry staff


The Nehru Stadium in Pune will be renamed as Subrata Roy Sahara Stadium. A formal announcement to the change of name of the stadium was issued by the ICC president Sharad Pawar on Saturday.

 

The Maharashtra Cricket Association (MCA) has sold the naming rights of its under-construction stadium at Gahunje village alongside the Mumbai-Pune Expressway to Sahara India Parivar for a whooping Rs. 207 crore.

 

Naming the ground after the owner of the city’s IPL team made financial sense too. Also, if the deadlines are met, the stadium could be used to host IPL matches for Pune Sahara Warriors. Maharashtra Cricket Association which is based in the cultural capital of the state faced a problem of lack of funds to renovate and build the stadium which prompted them to come up with a smart concept like selling the naming rights.

 

India has been known to be obsessed with naming its roads, bridges and other areas of public interest after politicians. But such a nomenclature is a rare occasion as far as India is concerned. Such concepts are not alien in other countries. A company/brand taking over the grounds was observed in the English Premier League. Arsenal’s home ground Ashburton Grove was sold to Emirates at a whopping 390 million euros. The ground is now known as Arsenal Emirates. The Reebok Stadium which is the home ground to Bolton Wanderers is also another example to this. Something similar on these lines is being witnessed in case of the Subrata Roy Sahara Stadium. 

 

BCCI chief administrative officer Ratnakar Shetty explained the merits of the deal. He said, “The board provides a maximum of Rs. 50 crore as assistance to the state associations to build stadiums.

 

But it is not possible to build a stadium from scratch with this amount.”

 

Sharad Pawar said, “In spite of Mumbai being the financial capital of India, MCA faced problem of funds to renovate Wankhede stadium to host a big event like a World Cup match.”

 

Shetty added, “This deal that Maharashtra has struck will help them in the loan component. What has helped them strike this deal is the fact that the stadium is being built on a MCA owned free-hold land.”

 

 

 

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