Sachin Tendulkar © Getty Images
Sachin Tendulkar © Getty Images

Aug 26, 2014

Sachin Tendulkar and his daughter Sara posed for the Nanhi Kali campaign, which is for the underprivileged girl children. Tendulkar and his daughter posed for a photograph which was then tweeted by noted photographer Atul Kasbekar. The campaign then has the tagline “Proud fathers for daughters.”

India is one country that has seen gender bias for years and in the far corners of the country it is still prevalent. With celebrities like Tendulkar joining the campaign, the message could reach different sections of society and spread the message across. Tendulkar is an iconic figure and his appeal is unparalleled in the Indian sporting world.