Sachin Tendulkar dropped as Indian Air Force's brand ambassador

Sachin Tendulkar was conferred the rank of Group Captain in September 2010 © Getty Images

New Delhi: Jul 16, 2013

Indian Air Force (IAF) on Tuesday dropped cricket legend Sachin Tendulkar as its brand ambassador after two years of association.

According to India Today, the IAF has decided to replace the Little Master with its basic trainer aircraft ‘Pilatus’ after the association with the cricketer failed to garner desired results. The IAF is now using the trainer plane photographs to attract young people.

Tendulkar was conferred the rank of Group Captain in September 2010 to honour his achievements in the sport.

Tendulkar had become the first sportsperson and the first personality with no aviation background to be given the honour.

The IAF had hopes to motivate young people with Tendulkar’s to join the force and serve the nation. But the association could not yield desired results.

Seventy five Pilatus planes will be received from Switzerland as per the deal, as 14 of those have already reached India, and pilots have begin their training in Hyderabad.