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Amul’s ad on Sachin Tendulkar being named for Bharat Ratna (Photo courtesy: Amul’s Twitter account)

Nov 19, 2013

Dairy products manufacturer, Amul India known for coming up with witty advertisements, congratulated Indian batting legend Sachin Tendulkar with a new advertisement after his name was announced for Bharat Ratna.

In fact, in the old ad, a cartoon character of Tendulkar related to his teenaged days with curly hair was seen eating a slice of bread with butter, while batting in front of stumps.The Amul girl is seen behind him.

In the new ad, after Tendulkar announced his retirement, the legendary batsman is seen sitting on a throne with bread and butter and a stump in one of his hands.The famous Amul girl is looking-on from behind with admiration.

The text says, ‘Butter Ratna’ and as Tendulkar had dedicated the Bharat Ratna to all mothers in India, the tagline also stated, ‘Maa tujhe Sachin ka salaam‘.

Check photo gallery of all Amul ads on Sachin Tendulkar