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Sudhir Kumar Chaudhary (left) is one of the most iconic figures in Indian cricket stadiums © Getty Images

Nov 13, 2013

Sudhir Kumar Chaudhary is Indian cricket’s most well known fan. The man is seen in the stands at every game in India and his body is painted with the tri-colour. And, at one time, he was known to cycle around the country to follow his idol Sachin Tendulkar.

Sudhir’s passion is such that he does not have a regular source of income. Reliance Life Insurance has come up with a campaign to support him. The company’s facebook page states, “For us, he is an embodiment of everything that comes in the way of planning for one’s future. And that’s why we have taken up Sudhir’s cause and want to help him secure his future with a regular income. After all, retirement is definitive and needs planning before it becomes a shock.”

Fans can support the cause, by liking the page, tweeting and sharing about it. “It’s time the nation cheers for the little master’s greatest fan!,” the page says.