Shoaib Akhtar book controversy spoofed by Amul butter

Amul’s spoof advertisement of the Shoaib Akhtar controversy

By CricketCountry Staff

Former Pakistani fast bowler Shoaib Akhtar’s outburst against Sachin Tendulkar in his autobiography ‘Controversially Yours’ got a lot of people heated up.

But Amul saw the situation in different light and came up with an ad, spoofing the entire incident. The print advertisement has Akhtar sitting on top of a donkey in a desert carrying his autobiography with him. The caption says – “Tab bhi phekta tha. ab bhi phekta hai!” (He used to faff around then, it’s no different now).

Akhtar, in his book, claimed that Tendulkar and Rahul Dravid played for their own records and rarely won matches for India. The outrage over the comments resulted in organisers cancelling the book launch in cities like Mumbai and Bangalore.

Amul is known to create ad campaigns as series of hoardings with topical ads, relating to day-to-day issues. The campaign is widely popular and earned a Guinness world record for the longest running ad campaign in the world. Despite encountering political pressure on several occasions, daCunha’s agency has made it a policy of not backing down.

It all started when in 1966 when Sylvester daCunha, then the managing director of the advertising agency, ASP, clinched the account for Amul butter. Amul girl was created as a mascot as a rival to the Polson butter girl.”Eustace Fernandez (the art director) and I decided that we needed a girl who would worm her way into a housewife’s heart. And who better than a little girl?” says Sylvester daCunha. And so it came about that the famous Amul Moppet was born.

Some of the recent ads on cricket include a tribute to Mansur Ali Khan Pataudi (Khuda Ko Yahin Mansur Tha!), BCCI terminating Kochi Tuskers Kerala contract (Maska for Tuskers!), India’s humiliating loss in England (Buttered and bruised!), VVS Laxman vaseline controversy (Snack, don’t snick!) Debate of UDRS system (Utterly Delicious Refule System!) and India winning the 2011 World cup (Cup hai toh up hai!)