Sri Lanka plan to use T20 World Cup to promote investment and tourism

The tournament is to rake in USD 9.4 million to Sri Lanka as expenses of hosting the tournament © Getty Images

 

Colombo, Jan 26 (PTI)

 

Sri Lankan government is willing to make use of the T20 Cricket World Cup, to be hosted by the island nation in September, to promote investment and tourism.

“Since this will be an ideal opportunity to promote the country’s image, a joint effort will be taken by the Sri Lanka Tourist Board, Hotels Corporation, Board of Investment and also Ministry of National Heritage to effect suitable promotional activities to develop cultural and tourist attractions,” Keheliya Rambukwella, minister of information and also a government spokesman, said here today.

The tournament is to rake in USD 9.4 million to Sri Lanka as expenses of hosting it in addition to another USD 30 million, the ICC expects to spend for the tournament, sports minister Mahindananda Aluthgamage told the cabinet, Rambukwella said.

Lankan cricket administration is plagued by financial problems with around 7 billion rupees of unsettled commitments, including player wages. (PTI)