Suresh Raina

Suresh Raina was in New Delhi for the launch of the new running shoes with built-in bounce, ‘The Energy Boost’ © AFP

New Delhi: Mar 7, 2013

Cricketer Suresh Raina, along with Arun Bhardwaj, India’s first ultra-marathon runner, today launched Adidas’ new running shoe with built-in bounce, ‘The Energy Boost’, at the footwear giant’s Sports Performance Centre, in New Delhi.

The footwear contains highest energy return, superior cushioning, optimal fit and temperature independence, and is company’s most advanced innovation to date.

The innovation goes beyond the revolutionary midsole technology.

On the occasion, Tushar Goculdas, Brand Director, Adidas India, said, “2013 is the year of phenomenal innovations from adidas and we have exploded at the start line with the launch of ‘Energy Boost’- our first generation product created with the ground-breaking technology, BOOST.”

“Packed with the highest energy return ever achieved and unparallelled performance in almost any condition, this phenomenon is set to revolutionise the world of running. We undertook 3 years of cutting-edge research before launching the BOOST,” he added.