Umesh Yadav is among a few Indian cricketers who have ventured into business © AFP
Umesh Yadav is among a few Indian cricketers who have ventured into business © AFP

Indian pace bowler Umesh Yadav has attempted to venture into an area other then cricket. This is a new advancement in which the game of cricket and startup ecosystem have coupled together. Yadav has funded a startup Fashionove which is based in Kolkata. It is an internet based search, analysis and business portal. The company is cofounded by Tanushree Khandelwal and Sharad Kumar. Fashionove’s objective is to bring customers close to local fashion stores, speciality shops and franchises. According to Umesh Yadav, “Fashionove aims at bridging the offline-online gap by organising the unorganised Indian fashion retail market. I liked the commitment, skill and, more importantly, the zeal the team possesses and consequently agreed to invest in the venture.” READ: Umesh Yadav India’s first genuine fast bowler – Andy Roberts

Tanushree Khandelwal was quoted by yourstory.com saying, “The funding came at a very strategic phase as Fashionove was about to launch its app and a revamped website. It is a stepping stone in making the product stronger and richer with data.” According to her all the money that she gets will be utilised for the development of the business enterprise and for improvements to the website.

“The technology boom has provided a platform to showcase talent. India is a young nation with immense capability; hence the startup ecosystem is bound to grow only exponentially,” Yadav signed off. There have been a few instances in the past when  Indian cricketers have  ventured into business. A recent example is of Yuvraj Singh who ventured into Vyomo (beauty and wellness company) through YouWeCan. READ: IPL 2015: Yuvraj Singh’s YouWeCan ties up with Delhi Daredevils