Video: Virat Kohli looks rough and rugged for WROGN’s brand campaign

He, without an iota of doubt, is the biggest selling sportsperson in the country at the moment. Whatever he touches, turns into gold. And it is this Midas touch of the Indian Test skipper Virat Kohli that has created a magnetic effect and pulled a renowned brands towards him. The brand WROGN co-owned by Kohli, quite rightly has him as its selling face.

WROGN, which is a youth-centric brand, enjoys the presence of its co-owner as its brand ambassador. The dashing Indian cricketer, who enjoys a massive following for his looks as much as his game, was undoubtedly the right fit for the role. He, along with his girlfriend Anushka Sharma, who happens to be a leading Bollywood actress, makes for one of the hottest couples in the town. If a Economic Times report of September 2015 is to be believed, the brand has already clocked revenue of close to INR 34 crore.

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In the video, which is making of the brand’s promotional shoot, Kohli looks a dapper. The suave cricketer is surely looking like a mouth-watering prospect for the girls out there. The feel is rough and rugged, just the way youth likes it these days. Kohli, in his all-new avatar, will surely create sensation in the coming days, and so will the brand. We also get to see the other side of Kohli on the sets where he is seen talking, shaking hands and obliging all his ardent fans.

Kohli may be sitting in top of all the popularity charts at the moment but come Friday, all eyes will be on him as India take on South Africa in the first Twenty20 International (T20I) at Dharamsala to kickstart the two and half month long tour.