India women recently won the historic T20I series Down Under 2-1 and that was followed by a 2-1 win in the three-match ODI series © Getty Images
India women recently won the historic T20I series Down Under 2-1 and that was followed by a 2-1 win in the three-match ODI series © Getty Images

International Cricket Council (ICC) revealed on Sunday that all women’s ICC World T20 2016 matches will be broadcasted live for the very first time in the history of the tournament. This news came just after Indian skipper Mithali Raj suggested earlier in the day that ICC World T20 is a great opportunity to promote women’s cricket in India, provided the tournament is televised. Asked if the profile of women cricketers can hope to reach the level of Sania Mirza and Saina Nehwal, Mithali said, “It should, and there is a possibility if our matches are televised. The tournament will commence from March 15 with the final match set to be played on April 3 at Eden Gardens, Kolkata. READ: ICC World T20 2016 good opportunity to promote women’s cricket in India: Mithali Raj

That attracts a lot of brands and corporate sponsorships for individual players. If only a few games are televised and you don’t have a follow-up, like no live coverage of the Sri Lanka series after the Australia series, where we did so well, things will not improve.” Mithali said the upcoming World T20 will be a good opportunity to promote women’s cricket in India. Since we have done well against Australia and Sri Lanka, the people’s expectations have risen, and it is important that we use this platform to promote women’s cricket in India, because it is the best opportunity,” she was quoted as saying by ‘ESPNcricinfo’.

“The team has good momentum and all the players are confident, so it is the right time for us to play a good brand of cricket for people to appreciate in India and to market the sport,” Mithali added.

India women recently won the historic Twenty20 International (T20I) series Down Under 2-1 and that was followed by a 2-1 win in the three-match One-Day International (ODI) series. Just prior to the ICC World T20, India women hosted Sri Lanka and comfortably white-washed the visitors as the series turned out to be one-sided.