A study conducted by the London School of Marketing ranks Mahendra Singh Dhoni as the ninth-most marketable athletes in the world. Dhoni is the only cricketer in the top 20 and the only cricketer in the list, ahead of iconic sportspersons like football superstar, Chrstiano Ronaldo , basketball legend Kobe Bryant, tennis glam star Maria Sharapova, football star Lionel Messi and sprinting wizard Usain Bolt.