Virat Kohli’s social media post: Cryptic stance on ODI future turned out to be an advertisement!

“The only time you truly fail, is when you decide to give up,” was what Virat Kohli had posted. This has led to his fans speculating that the post was about him referring to the rumours about him announcing his retirement from international career after the Australia series.

However, a short while after the initial post, Virat Kohli made another post in the thread of the same post. The second message by Kohli confirmed that the initial post was actually a part of marketing gimmick instead of a message regarding his retirement.

The post by Virat Kohli read “They only time you truly fail, is when you decide to give up.” In the reply of this one-liner, he shared a video, which is an advertisement for Wrogn– an Indian youth fashion brand. This clever way of advertising might have been done by Kohli in order to gain audience retention and gather spark about his posts- further increasing his engagement.

Speaking about Virat Kohli, he is only active in the One-Day format- as he retired from the T20Is after India won the 2024 T20 World Cup. He then also decided to call it time on his Test career right before the team toured to England for the Anderson-Tendulkar Trophy.