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‘Will sell more tickets…’: Cricket Australia CEO shares his take on India vs England series
Published On Jul 31, 2025, 04:10 PM IST
Last UpdatedJul 31, 2025, 04:10 PM IST
Cricket Australia's CEO believes that the intensity and aggression in the ongoing India vs England series is going to have a positive effect on the sales of tickets for the upcoming Ashes.
The Ashes 2025-26 between Australia and England is going to begin in November, and Todd Greenberg hopes to go past the 837,879 gross fans during the Border-Gavaskar Trophy (BGT) 2024-25.
“It’s great, isn’t it? It’s great cricket (India vs England series for Anderson-Tendulkar Trophy) to watch as a fan,” Greenberg told Sydney Morning Herald.
“Everyone will have their opinion when our English friends arrive I’m sure, and we’re looking forward to that very much. I love the way they’re playing their cricket and I can’t wait to see them test themselves on our shores,” he added.
Greenberg said the pre-sale Ashes tickets have already doubled those of the Border-Gavaskar series. “It’s great cricket to watch leading into them coming here on this Ashes trip. It will sell more tickets for us. We like to think that’s talkability,” he said.
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