Bengaluru-based online tutoring company, Byju’s, was in July announced as the new brand name on the Indian team jersey, replacing the Chinese mobile-phone manufacturer, Oppo.
Oppo, who acquired the rights two years ago for an estimated Rs 1079 crore, will continue to be the sponsor until the end of the upcoming India vs West Indies series which stars August 3.
A senior BCCI official said that rather than merely transferring ownership, looking at a fresh bidding process could have helped and also that would have been a transparent procedure.
The existing BCCI-Oppo sponsorship deal is set to run until March 31, 2022.