Eternal cola rivals Coca Cola and Pepsi added another chapter to their never-ending duel as the former stationed their salespersons outside the Ferozeshah Kotla to sell Coca Cola 400 ml bottles during the Pepsi Indian Premier League (IPL) matches.
The Coca-Cola NDTV 'Support My School' campaign raised pledges worth Rs 13.6 crore towards the revitalisation of 272 schools across India via a telethon led by cricket legend Sachin Tendulkar and Bollywood actress Aishwarya Rai Bachchan.
Deccan Chargers' (DC) current owners Deccan Chronicle Holdings Ltd are considering selling their stake in the Indian Premier League (IPL) team and have roped in investment bankers to find prospective buyers.
NDTV and Coca-Cola India on Friday celebrated the completion of transforming the 100th school under the 'Support My School' initiative at Priyadarshini Vidyalaya in northwest Mumbai. It was inaugurated by campaign ambassador and cricket legend Sachin Tendulkar.
Coca Cola India will roll out 7.2 lakh 'golden cans' featuring batting maestro Sachin Tendulkar to commemorate his historic 100th century earlier this month.
The Parliamentarians got the better of the Chief Ministers on a cricket field as they lifted the Coca-Cola Challenge Trophy by winning the 'Surender Singh' memorial match.
With an aim to identify promising cricketing talent in the country, Coca-Cola India today rolled out the Coca-Cola Cup Under-16 inter-school tournament in partnership with Procam International under the mentorship of former India Test cricketer Saba Karim.