Pepsi

Brand Sachin Tendulkar: A history in commercials and branding

IST 24 April 2016 •7:00 AM IST

BCCI announce partnership with PepsiCo

03 March 2016 •5:26 PM IST

Pepsi’s pull-out from IPL not surprising at all: Chetan Sharma

10 October 2015 •5:20 AM IST

Virat Kohli, Anushka Sharma feature in Pepsi’s latest advertisement

05 March 2015 •10:40 PM IST

IPL 2014: Pepsi launches campaign ‘The Epic Trailer’

09 April 2014 •1:03 PM IST

Pepsi News

IPL 7: Pepsi launches campaign for young fans to watch live from UAE

Three luck fans to experience all the action at various venues in the United Arab Emirates.

08 April 2014 •8:05 PM IST

IPL 2014: Pepsi involves fans through Twitter

Cricket followers can get access to all the events at the IPL through an internship opportunity.

12 February 2014 •4:55 PM IST

PepsiCo denies communicating with BCCI regarding sponsorship pullout

Pepsi has issued a statement saying that they will not be pulling out of the Indian Premier League (IPL) 2013, after there were rumours of their discontinuation as title sponsor of the league.

24 May 2013 •1:03 PM IST

Pepsi considers IPL withdrawal fearing negative impact on brand image

The Indian Premier League (IPL) 2013 spot-fixing controversy has added another worry for the BCCI as brand sponsors PepsiCo are considering pulling out of the tournament.

24 May 2013 •10:29 AM IST

IPL 2013 spot-fixing controversy fails to deter advertisers

With fresh details of alleged spot-fixing hitting headlines almost everyday, advertisers and sponsors of the Indian Premier League (IPL) hope the scandal would not affect viewership of the tournament and impact its brand value.

20 May 2013 •8:00 PM IST

IPL 2013: Coca Cola tries to get one over Pepsi outside Feroz Shah Kotla

Eternal cola rivals Coca Cola and Pepsi added another chapter to their never-ending duel as the former stationed their salespersons outside the Ferozeshah Kotla to sell Coca Cola 400 ml bottles during the Pepsi Indian Premier League (IPL) matches.

18 April 2013 •9:19 PM IST

IPL 2013: PepsiCo invites farmers to watch matches

Having added an extra fizz to the fan experience at the Indian Premier League, PepsiCo India is all set to make this edition of the T20 tournament special for the farmers.

15 April 2013 •5:34 PM IST

Unmukt Chand roped in as brand ambassador for Pepsi

India's Under-19 World Cup-winning captain Unmukt Chand has joined the list of star cricketers who endorse Pepsi after the soft drink giant roped him in as its brand ambassador on Friday.

01 March 2013 •12:53 PM IST

Pepsi roped in as title sponsor for IPL

Indian Premier League (IPL) has roped in soft-drink giants Pepsi as its title sponsors on Wednesday for a whooping Rs 396 crores. Aircel was piiped by Pepsi, which had offered Rs 316 crores, in the bid for the title sponsorship of the Twenty20 tournament. IPL Chairman Rajiv Shukla said that the title-sponsorship contract was for...

22 November 2012 •2:13 PM IST

Indian Premier League ropes in Pepsi as title sponsor

Soft drink giants Pepsi on Wednesday became the new title sponsors of the cash-rich Indian Premier League (IPL) after it won the bid for title rights for five years by paying a whopping Rs 396 crores.

21 November 2012 •3:32 PM IST

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