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Sachin Tendulkar brand value
Sat, November 16 2013
What next for Brand Tendulkar?
Sachin Tendulkar is playing his 200th and final Test match at the Wankhede Stadium. While he’s been a run-machine, breaking several records in the last 24 years, Tendulkar is more than a cricketer; he’s an icon. He’s also one of India’s most enduring brands, with appeal across gender, age, socio-economic standing and regions.