The Indian Cricket Board invited bids for the title sponsorship rights of BCCI's international and domestic matches after telecom giant Airtel decided not to renew its contract.
Telecom major Airtel has decided against renewing the title sponsorship contract with the BCCI for India's international matches at home leading to BCCI calling a marketing committee meeting here tomorrow.
The Sahara Group on Wednesday accused the BCCI of "betrayal of trust" while rejecting claims of the Board that the IPL team was to be blamed for the controversy surrounding the franchise fee, leading to Pune Warriors pulling out of the Twenty20 tournament.
Indian Premier League Chairman and BCCI vice-President Rajeev Shukla is very sad and disheartened on Sahara India pulling out of the IPL due to financial differences with the board. With cricket already facing a crisis over the credibility, the BCCI was hit with financial challenges as well on Tuesday after the Sahara pulled out of...
The BCCI on Wednesday rejected Sahara Group's claim that it had failed to expedite the arbitration process to reduce franchisee fee, saying that it has acted as per the rules and was not responsible for the situation.
The Sahara withdrawal may have been caused by more than financial disputes. Arunabha Sengupta writes that with all the negative publicity in the wake of spot-fixing, more corporate entities may delink themselves from BCCI.
After pulling out its IPL franchise Pune Warriors India from the tournament, the Sahara Group on Tuesday said it was tempted to withdraw from the Indian cricket team's sponsorship as well, but refrained from doing so in the interest of the players.
Pune may miss out on hosting the Indian Premier League (IPL) matches next season due to a dispute between the Maharashtra Cricket Association (MCA) and the Sahara Group after the association terminated the contract with the latter over non-payment issue.
Sahara has moved Bombay High Court against Maharashtra Cricket Association for "wrongful termination of agreements" regarding various rights in respect of Subrata Roy Sahara Stadium in Pune and it had got an interim relief against MCA's move to cover the name of the stadium.
The association between Emirates and Arsenal is very well-known in the global sports market. Emirates has been sponsors of Arsenal since signing a record-breaking 15-year sponsorship deal in October 2004.