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Symbiosis
Wed, October 12 2011
IPL franchises need a constantly growing fan base to survive: IIM-A study
By CricketCountry Staff
An independent case study called 'Indian Premier League (A): Building an International Sporting Brand' carried out by IIM-A pointed out that IPL business model cannot entirely depend on the television share of sponsorship in the long run as it will not increase at a promising rate.