The newly constituted 26-member Board of Control for Cricket in India (BCCI) marketing committee headed by Amitabh Chaudhary is set to meet in Mumbai on Thursday to decide on the new title sponsors for the international matches organised in India for the next six months.
Indian Premier League Chairman and BCCI vice-President Rajeev Shukla is very sad and disheartened on Sahara India pulling out of the IPL due to financial differences with the board. With cricket already facing a crisis over the credibility, the BCCI was hit with financial challenges as well on Tuesday after the Sahara pulled out of...
The Sahara withdrawal may have been caused by more than financial disputes. Arunabha Sengupta writes that with all the negative publicity in the wake of spot-fixing, more corporate entities may delink themselves from BCCI.
After pulling out its IPL franchise Pune Warriors India from the tournament, the Sahara Group on Tuesday said it was tempted to withdraw from the Indian cricket team's sponsorship as well, but refrained from doing so in the interest of the players.
The association between Emirates and Arsenal is very well-known in the global sports market. Emirates has been sponsors of Arsenal since signing a record-breaking 15-year sponsorship deal in October 2004.