Tendulkar joins a roster of global celebrities, including Beckham and Djokovic, for a special UNICEF campaign that highlights the critical role played by fathers in children's early development.
Under the program, players from the participating teams in the mega event will interact with children and adolescents on sanitation and toilet use, a huge step towards ending open defecation in India.
The 27-day World T20 tournament begins in Nagpur on March 8 and will be played at eight venues across India with Eden Gardens in Kolkata scheduled to host the final on April 3.
ricketers Venkatesh Prasad and Jhulan Goswami today shared sporting tips and discussed the importance of sanitation with children at a specially-designed hygiene clinic at the Chinnaswamy Stadium.
The clinics are being held alongside the ICC World T20 Host City Tour to raise awareness for sanitation in India.
This campaign has been launched as part of a nationwide initiative to spread awareness on sanitation and need to use toilets.
Sachin Tendulkar said ending open defecation and achieving sanitation for all in India, takes a genuine team effort.
This time around, the flamboyant Jamaican has managed to hit the headlines for a noble cause.
Aamir Khan is the UNICEF ambassador for the South Asian region.
Tendulkar was seen promoting the “Wash in School” programme on Monday with another cricketing legend from Sri Lanka, Muttiah Muralitharan.