Indian cricketers, Virat Kohli, Suresh Raina, Ambati Rayudu and former cricketer, Ravi Shastri featured in a video launched by mychoices.asia. The video was regarding a campaign launched by them saying #Respecttoprotect. The campaign is regarding the protection of various rights of the women and the difficulties they suffer in the society. The cricketers featuring in the video pledge and ask the viewers to help the woman to enjoy their rights, care for them and save them from being humiliated in any manner. It is to solely protect a woman’s right and let her enjoy the life her own way on her own will.

According to New Indian Express, spekaing about the campaign, founder of mychoices.com, Elca Grobler said, “At My Choices we firmly believe in the value, beauty and strength of every woman and girl. We also believe that the greatest gift a father can give his children is to respect and love their mother. Imagine an India where women and girls are valued and respected and treasured for all they are. Imagine an India where a girl can roam around freely because she is protected by all. This campaign will inspire all of us to stand up and respect2protect. It will encourage men, young and old to step up into a position where they can and will respect and value women. And for the women of this beautiful country, hopefully this will be a reminder for them that there are thousands and thousands of men out there who want to stand up and respect2protect.”