Sachin Tendulkar was close to retirement in 2013. Late in 2012, he had already quit one-day cricket and some believed it was a matter of time. However expected the call was, it certainly plunged the nation into sadness on October 10, 2013.<p></p><p></p>Tendulkar said he will feature in his last game for India during the two match Test series against the West Indies. The 40-year-old was to bring an end to a 24-year-long career.<p></p><p></p>Amul's advertisement read, "Kya yeh Sach hai?", is a play on the words Sach - an abbreviation of Sachin's name. It also stands for "truth" in Hindi. The ad basically reflects the mood of the Indian people when they heard the news: Is it true?