Amul celebrates West Indies’ ICC World T20 2016 win

Over the last many years, Amul’s creativity has enthralled us and they continue to do so with their witty ads. They not only create good humour with their ads but also spread a message. West Indies won the ICC World T20 2016 when they beat England at Eden Gardens on Sunday and since then the men from the Caribbean Islands have been celebrating by moving to Dwayne Bravo’s ‘Champion’ song. Videos: Compilation of West Indies’ historic World T20 win

Amul through their latest ad paid tribute to Queen’s 1977 track ‘We will Rock you’ and of course, the victorious West Indies side for their trophy win. They further nailed it with the final copy, “Amul makes tastebuds dance.”

In what was a brilliant merge of copy, art, product promotion and current affairs; Amul has yet again delivered another classic.