Bookies Cheats Controlling India!

As the Indian Premier League (IPL) 2013 spot-fixing and betting controversy came to light, N Srinivasan,the then Board of Control for Cricket in India (BCCI) President, found himself in the eye of the storm with his son-in-law Gurunath Meiyappan arrested on allegations of betting. At the height of the controversy, Amul’s ad with its own interpretation of BCCI “Bookies Cheats Controlling India!” without making a direct reference to any individual or the apex cricket body in India. However, the ad left nobody in doubt about the target.