The eighth ICC Cricket World Cup was held in South Africa in 2003. It was the biggest tournament for the cricketers play in. Naturally, every team wants to win and become a part of history. The premier event was welcomed by South Africa with open arms as India and Australia made it to the final which Australia won. The tournament brings tremendous joy to a nation who do well all through the tournament and in the same place, it is sadness for those who don't do well. This was the message of Amul's advertisement ahead of the big event in South Africa which reads, 'Cup Hi Khushi, Cup Hi Gam.'