(Ankit Mishra has been ‘watching cricket’since he was in his mother's womb! A keen backyard cricketer, who still plays at the university where he is persuing an MBA, Ankit has a deep love for the sport and is very interested in the psychology of it. Especially how ordinary people relate to cricketers on a level deeper than sheer admiration and how sport has the ability to unite people from all walks of life. When he is not contributing to his award-winning blog Paddle Sweep (paddlesweep.net) or ranting on Twitter (twitter.com/mi5hra) , he’s usually talking Marketing, Brands and Digital)
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