Published: Oct 19, 2012, 09:36 PM (IST)
Edited: Oct 19, 2012, 09:36 PM (IST)
Amul’s latest ad showing Sachin Tendulkar receiving Aadar of Australia from the Australian Prime Minister
Mumbai: Oct 19, 2012
Amul Butter, known for its popular ad campaigns, made a spoof on Australian government’s decision to honour Indian batting legend Sachin Tendulkar with Order of Australia.
The ad which says ‘Aadar of Australia’ shows the Australian Prime Minister Julia Gillard bestowing the ‘Aadar of Australia’ to Tendulkar.
Amul earlier created a spoof on the Master Blaster’s poor run of form, saying Sachin should ‘move his feet to eat’.
Amul is known to create ad campaigns as series of hoardings with topical ads, relating to day-to-day issues.
The campaign is widely popular and earned a Guinness world record for the longest running ad campaign in the world.
Despite encountering political pressure on several occasions, daCunha’s agency has made it a policy of not backing down.
It all started when in 1966 when Sylvester daCunha, then the managing director of the advertising agency, ASP, clinched the account for Amul butter.
Amul girl was created as a mascot as a rival to the Polson butter girl.”Eustace Fernandez (the art director) and I decided that we needed a girl who would worm her way into a housewife’s heart. And who better than a little girl?” says Sylvester daCunha. And so it came about that the famous Amul Moppet was born.
Some of the recent ads on cricket include a spoof on Shoaib Akhtar’s book – ‘Controversially Yours’, a tribute to Mansur Ali Khan Pataudi (Khuda Ko Yahin Mansur Tha!), BCCI terminating Kochi Tuskers Kerala contract (Maska for Tuskers!), India’s humiliating loss in England (Buttered and bruised!), VVS Laxman vaseline controversy (Snack, don’t snick!) Debate of UDRSsystem (Utterly Delicious Refule System!) and India winning the 2011 World cup (Cup hai toh up hai!).
