Published: Apr 28, 2016, 06:47 PM (IST)
Edited: Apr 28, 2016, 06:47 PM (IST)
New Delhi: Actor Anil Kapoor says that endorsing brands comes with a lot of responsibility but one can’t presume the legitimacy of a particular company in the long run. He also says that whatever happened with Indian cricketer Mahendra Singh Dhoni as the brand ambassador of a real estate firm was “very unfortunate”. Earlier in April, Dhoni resigned as the brand ambassador of Amrapali, days after the unhappy residents of a housing project in Noida launched a social media campaign, asking the cricketer to disassociate himself from the realty firm. Sharing his reaction on how brand endorsements are crucial for popular faces like him, Anil said: “I have always endorsed those brand whom I believed and supported.” IPL 2016: Ravichandran Ashwin, Murugan Ashwin on MS Dhoni, spin attack and the Tamil bond
“I feel it is such a speculative business and sometimes you don’t know [what will happen]. What happened to Dhoni is very unfortunate. Sometimes real estate brands look very legitimate and honest so these things happen. You can’t stop them,” added the 59-year-old who was in the national capital with star Farhan Akhtar for the announcement of the 17the edition of the International Indian Film Academy (IIFA) awards. MS Dhoni: I don’t mind (playing for 10 years), but another 5 years would be good
It’s not just the cricketer who was targeted for endorsing a brand that has not fulfilled its promise. In the past, stars like Amitabh Bachchan, Madhuri Dixit Nene and Preity Zinta were also dragged into a controversy over endorsing Maggi noodles, which was temporarily banned in India apparently due to harmful ingredients. IIFA, a four-day cinematic celebration, will be held in Spain from June 23.
