Boost's new promotional video on Tendulkar sung by Dhanush unveiled

Sachin Tendulkar has an association with Boost, spanning almost 25 years Getty Images

New Delhi: Feb 5, 2012

Health Drink ‘Boost’ has unveiled a new music video with singing sensation Dhanush (of ‘Kolaveri Di’ fame) for its oldest brand ambassador, iconic batsman Sachin Tendulkar.

With an association spanning almost 25 years, Boost wanted to make it momentous by saluting Tendulkar and when the brand came to know that Dhanush, too, is an ardent fan of the legendary cricketer, it became evident that this association was meant to be.

The track is called “Master Blaster, you are our Boost” and was shot at various locations in Hyderabad.

Dhanush confessed that he is a big cricket fanatic and a Sachin fan.

“I have always been a cricket fanatic and a Sachin fan. My entire team also looks up to Sachin for the kind of stamina he personifies. I personally, have always looked up to him for his dedication to the game and it is amazing to see how it has kept him going.

“When I heard that he has been endorsing Boost for almost 25 years now, I knew that I could not have been able to find a partner better than Boost for this,” said Dhanush. (PTI)