CSA announce biggest broadcast deal

CEO Gerald Majola said that this is the biggest deal that CSA has ever concluded and probably one of the biggest in the history of SA Sport Getty Images

CricketCountry Staff

Johannesburg: Sep 9, 2011

Cricket South Africa on Friday announced its biggest ever commercial broadcasting deals after its tie up with Taj Television Limited and Willow TV International Limited to broadcast home matches.

The deal come in for a period of eight years from 2012/13 through to 2019/20. The tie-up will ensure Taj covers Asia and the Middle East, while Willow will cover the United States, Canada and Mexico.

“This is the biggest deal that CSA has ever concluded and probably one of the biggest in the history of SA Sport,” commented CSA CEO Gerald Majola. “It amounts to a combined sum of around R1.5-billion and gives both Taj Television and Willow TV exclusive rights in their respective geographical regions to all home matches played by the Proteas over a period of 8 years.

“It is once again confirmation of the high regard in which the Proteas brand and CSA is held internationally,” he added.

“The contracts cover the period from the start of next season (2012) and will run through to 2020.

“At a time of great global uncertainty as far the world economy is concerned, it is very exciting for CSA to note that one of its major income streams is guaranteed over a long period of time.

“Furthermore it provides a wonderful foundation from which CSA can further develop the game of cricket in this country and make it even more accessible to all South Africans.

“Taj has an outstanding record as a regional business leader on the sub-continent and we have always enjoyed an excellent relationship with their host broadcaster, Ten Sports.”