F1 will give tough fight to cricket, says Ecclestone

Formula One Chief Bernie Ecclestone said he was confident of the success of Indian Grand Prix Getty Images

By CricketCountry Staff

New Delhi: Aug 19, 2011

Formula One chief, Bernie Ecclestone who is on a visit to India has said that F1 racing can never catch up with the popularity of cricket but said the popular European sport will give a tough fight to the most revered game in the country.

Ecclestone was quoted in Indian Express as saying, “We (F1) will never catch cricket, I m quite sure about that, but we got to try our best to do that. I m sure eventually we will get very close.

Meanwhile CEO of Airtel, Sanjay Kapoor said his company was proud to be associated with the mega event to be held in New Delhi later this year.

He said, “You take decisions keeping in mind the brand,” said Sanjay Kapoor, CEO India and South Asia, Airtel. “Such events do not come cheap. We see value in this investment. It was about five to six months back when the meeting of minds happened for the first time. F1 is a sport and Airtel is a brand. Both resonate well in the contemporary markets.

Ecclestone however did not speculate on the duration of the deal with Airtel.

“Forever, until we stop,” said Ecclestone when asked about time period of partnership between Airtel and F1.

Ecclestone was very optimistic about the success of first ever F1 racing event in India.

He said, “People are there, checking everything on daily basis. It will be in good shape.

“India is one of the top-five countries (in the world). It s a major part of the world and we wanted a championship here.When I came here, I was pleased (with what I saw). Things will be fine. In the end we will do good things for India.”

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