Facebook bags exclusive digital rights for ICC global events in Indian sub-continent

Social media giant Facebook has bagged the exclusive digital rights for global ICC events in the Indian sub-continent.

The International Cricket Council (ICC) announced on Thursday that ‘unprecedented digital success’ of the ICC Men’s Cricket World Cup 2019 has played a major role the global body partnering with Facebook which will carry post match recaps throughout the rest of the world through to 2023.

“Facebook will carry a range of digital content across four years including match recaps, in-play key moments and other match and feature content, giving the hundreds of millions of cricket fans in the region the opportunity to deepen their engagement with the sport with more content available than ever before,” ICC said in a media release.

“We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. The combination of one of the world’s most watched sports with one of the world’s largest platforms is exciting for the future of our game,” ICC Chief Executive Manu Sawhney said.

He added, “Throughout the competitive bid process, we received tremendous interest from a range of platforms, all of whom recognise the phenomenal reach of cricket. In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally using its platforms.””

The package includes the following events across the 2019-2023 cycle:

ICC Major Global Events

ICC Women’s T20 World Cup 2020

ICC Men’s T20 World Cup 2020

ICC Women’s Cricket World Cup 2021

ICC World Test Championship Final 2021

ICC Men’s T20 World Cup 2021

ICC Women’s T20 World Cup 2022

ICC Men’s Cricket World Cup 2023

ICC World Test Championship Final 2023

ICC Men’s Qualifying Events

ICC Men’s T20 World Cup Qualifier 2019

ICC Men’s Cricket World Cup Qualifier 2022

Other ICC Events

ICC U19 Cricket World Cup 2020

ICC U19 Cricket World Cup 2022