Published: May 04, 2017, 12:34 PM (IST)
Edited: May 04, 2017, 12:37 PM (IST)
The tiff between International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI) is beginning to affect all parties. Last week, a top official from media agency Group M expressed concerns from the advertisers’ point of view if India were to pull out of ICC Champions Trophy 2017. According to a report in Times of India, Star India, the broadcaster for the mega event has written a formal letter to ICC, expressing concerns over India’s uncertainty over participation. The letter states that the commercial prospects have already been impacted. READ MORE: ALL NEWS, FEATURES AND UPDATES ON CHAMPIONS TROPHY 2017
Star India has reportedly conveyed, “If India were not to participate, the tournament would lose its meaning.” The letter further states that with less than a month remaining for the tournament to start, the anxiety levels are going up. Earlier, Star India’s Managing Director Sanjay Gupta had mentioned that the broadcasters are confident with BCCI and ICC resolving the issue ahead of the tournament.
With BCCI sending a notice to ICC, the anxiety in the Star camp has only amplified now with them writing officially to the game’s governing body. Also, the date for the final squads for the teams is well past and India have not named their 15 yet.
A source from ICC was quoted by TOI, “They believe that the disagreements between the two parties are widening rather than narrowing and their advertisers are getting nervous too.”
Earlier, the CoA had stated that if BCCI opted out of Champions Trophy, they would move to Supreme Court. Unfortunately, in the tiff between the major boards, it is fans, players and other stakeholders who are losing their sleep.
