Indian cricket's broadcast and digital e-auction to be held on March 27

BCCI AFP

The BCCI is preparing to sell their broadcast and digital rights for Indian cricket, domestic as well as international, on March 27. These rights will be sold through e-auction which will run from April 1, 2018 to March 31, 2023. The packages for the deal have been split into three categories: a global television right plus rest-of-world digital rights package, an Indian-subcontinent digital rights package, and a global consolidated rights package.

In 2012, Star India had won the bid for INR 38.53 crores for 96 matches. Their contract, however, ends on March 31. Their pricing was split into two parts: Star paid the BCCI INR 32.2 crore per match from 2012 to 2014, and INR 43.20 crore for matches from 2014 to 2018.

The invitation to tender documents will be made available to the bidders on March 5. On March 7, BCCI will explain how the e-auction would take place to the bidders, as reported by ESPNcricinfo. The time and date to submit their bids will be 10 AM IST on March 27, five hours before the e-auction begins.

Six months ago, Star India had bought the broadcast and digital rights of IPL 2018 for a whopping INR 16,347.50 crores. Off which, Star will virtually pay INR 55 crores to BCCI per match.