Nokia signed as title sponsor of Champions League T20

Airtel was reportedly paid a billion dollars for 10-year media rights for the tournament by ESPN-Star © Getty Images

 

By CricketCountry Staff

 

Mumbai: Aug 10, 2011

 

Leading mobile phone company Nokia has been named the new title sponsor of the Champions League Twenty20 tournament, which is set to begin on September 19.

 

“Nokia signs up as title sponsor of Champions League Twenty20,” informed Sundar Raman, CEO of Indian Premier League and Champions League T20 on Twitter.

 

Telecom major Airtel ended its three-year deal worth $40 million after just two years, citing low viewership, the Economic Times quoted company sources as saying.

 

Tournament broadcaster ESPN-Star, which reportedly paid a billion dollars for 10-year media rights for the tournament, confirmed AirTel had pulled out.

 

“Airtel had other brand investments to make and it was not possible for them to pump money into the Champions League,” Sanjay Kailash, the executive vice-president for sales and new media at ESPN-Star, told the newspaper.