Published: Aug 18, 2015, 05:20 PM (IST)
Edited: Aug 18, 2015, 05:20 PM (IST)
In an attempt to boost their profile in Bangladesh and the sub-continent on the whole, Chinese technology brand Lenovo has partnered with Bangladesh’s star cricketer Shakib Al Hasan. Shakib is one of the most popular personalities in Bangladesh and is unarguably the most popular cricketer in the country. At present he holds the position of top all-rounder in all three formats namely Tests, One-Day Internationals (ODIs) and Twenty20 Internationals (T20Is). That is an unprecedented feat. ALSO READ: Shakib Al Hasan must step up to help Bangladesh be consistent
Shakib broke the news of his partnership with Lenovo through his official Facebook account. “I’m extremely proud to be partnering with a Superbrand like @Lenovo. Here’s to a long & fruitful association!,” said Shakib on his Facebook account.
“I am happy to start on this association with Lenovo, a global technology player. When I came to know that Lenovo too like me is an all-rounder, offering PCs, tablets, Smartphones, I felt this will be a meaningful relationship,” Shakib was quoted as saying by lenovo.com.
He spoke of technology’s role in proliferating Bangladesh’s youth saying, “I am confident that the youth of my country, if given opportunity, will prove that they are second to none. Technology will play a key role in empowering them and connecting them with the world. Lenovo promises to bring world-class products and thus makes technology accessible.”
Commenting on the partnership, Bhaskar Choudhuri, the director of marketing, Lenovo India said, “Shakib, one of the most sought after cricketers, is rising in stature not just in Bangladesh, but across the cricketing world. He represents the youth of Bangladesh, who are growing in awareness and seeking the best devices and technology from across the world. This association will help Lenovo to improve its brand salience to the young customers of the country.”
