Team India    AFP (File Photo)
Team India AFP (File Photo)

Broadcasting giants Star India have done the unthinkable. They have bagged the media rights of Indian cricket team‘s bilateral home series, as well as domestic cricket, for a record Global Consolidated Rights (GCR) bid of INR 6138.1 crore (USD 944 million approx) till 2023. By virtue of claiming India home cricket rights, Star now has a virtual monopoly in the cricket broadcasting world. Remember, they earlier bagged the IPL rights for a record INR 16,347 crore bid. In addition, they own the rights for all ICC Tournaments (50-over World Cup and World T20 in both men’s and women’s category).

The GCR include TV broadcast rights and digital rights for the Indian sub continent as well as the Rest of the World (RoW). Star overcame rivals such as Sony and Reliance Jio to outbid them in a mega-auction. Meanwhile, BCCI have the last laugh as they make way to the bank post another billion dollar deal.

The bidding constituted for three days with the first day ending at INR 4,442 crore while yesterday, it increased to INR 6,000-crore mark.