Team India's poor performance likely to affect BCCI's broadcast deal

BCCI, last month, had scrapped the deal with Nimbus, and are hunt for a new broadcaster AFP

By CricketCountry Staff

New Delhi: Jan 14, 2012

Indian cricket teams disastrous performance in the back-to-back overseas series is likely to severely affect Board of Cricket Control’s (BCCI) chances of getting a lucrative deal when board invites tenders for broadcast rights.

Last month, BCCI, had scrapped the deal with Nimbus, and are on a hunt for a new broadcaster but some BCCI officials fear the board may just not be in a position to get a satisfactory deal which in turn can also affect the income of affiliated state units.

“The situation is a tricky one. With back-to-back heavy defeats in two of the most awaited overseas series, the prospective broadcasters will certainly not quote an amount it would have had the Australia Test series atleast been a draw,” a senior BCCI official was quoted saying in Financial Express.

“There is a possibility that broadcast rights may go for a lesser price unlike the Rs 2,000 crore approx (2010-2014) deal we had with Nimbus. It can also mean bad news for state associations as they will have to settle for a lesser share from TV rights. This can also hamper the developmental works undertaken by various state associations.

While none of the representatives of various broadcasters wanted to come on record but they did admit that one needs to take business decisions based on ground realities.

“Look, the BCCI never quotes an amount on prospective bidders. But yes, a bidder gauging the current consumer sentiments can think differently. Say, if they would have quoted ‘x’ amount some other time, they might just think of quoting ‘x-10’ now. But again, there is a possibility that a new player might enter the market and quote a higher price,” a representative of a broadcasting organisation said on condition of anonymity.

Most representatives of organisation felt that there has been an ‘overkill’ and board needs to address that problems sooner or later.

“You play an important series in England and within a week England is back in India to play ODIs against a second string side. Withing a space of four months if we play six Tests against West Indies, the viewer fatigue is bound to set in,” another official from a leading channel said.

Nimbus agreement was valued at approximately Rs 2000 crore (then $436 million) for a minimum of 64 international matches and 312 days of domestic cricket until 2014 before the deal was scrapped.