By CricketCountry Staff
Volkswagen India launched a special edition of the Vento today, christened the 'IPL’ edition. As the name suggests, the special edition Vento endorses the 'Indian Premiere League’ annual cricket championship and aims at encashing on the cricket fever. The IPL edition Vento is based on the 1.6-litre petrol and is loaded with some goodies that are sure to make this version a favourite in its segment.
Published: Mar 11, 2011, 11:51 AM (IST)
Edited: Mar 11, 2011, 11:51 AM (IST)
Volkswagen India launched a special edition of the Vento today, christened the IPL edition
By CricketCountry Staff
Mumbai: Mar 11, 2011
Volkswagen India launched a special edition of the Vento today, christened the ‘IPL’ edition. As the name suggests, the special edition Vento endorses the ‘Indian Premiere League’ annual cricket championship and aims at encashing on the cricket fever. The IPL edition Vento is based on the 1.6-litre petrol and is loaded with some goodies that are sure to make this version a favourite in its segment.
There are the expected ‘IPL’ logos around the car viz. the C-pillar, front seats, scuff plates, door mats and the boot lid, but what’s exciting to an extent is the new infotainment system which incorporates Bluetooth, USB connectivity, iPod compatibility and a built-in satellite navigation system. If that is not enough, the buyer also gets a free cricket bat and a ball. Never mind! There is absolutely no option to buy the Vento IPL edition with safety features like the airbags or ABS, which is a big letdown.
Commenting on the introduction of the Vento IPL Edition, Mr. Neeraj Garg, Member of Board and Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said, “The award winning Vento was specially designed for the Indian customer and has become very popular since its launch last September, hence, the perfect choice for an action model for this market. The Vento IPL Edition adds to our existing line-up as we continue to strive to give our customers innovations and at the same time value for money in our products.
Mr. Lutz Kothe, Head of Marketing and PR Volkswagen Group Sales Pvt. Ltd. added by saying, “Globally Volkswagen introduces special editions which have been very successful. The IPL edition is our first step towards a similar initiative. We will be adopting a complete synergetic marketing approach during the IPL to reach out to our customers across our carline.”The Vento IPL edition will be priced at Rs. 7.24 lakh (ex-showroom Delhi), which places it one notch higher than the Vento petrol base model which lies at Rs. 6.99 lakh. The car will be sold through all the 71 Volkswagen dealerships on the country.
(Source: www.oncars.in)
