Published: Sep 17, 2017, 05:44 PM (IST)
Edited: Sep 17, 2017, 07:56 PM (IST)
When it comes to former MS Dhoni, the former Indian skipper is a hot shot on field, while he also plays a similar role off the field, especially when it comes to advertisements and endorsements. Dhoni has been involved in numerous number of endorsements till date and is still a big draw for companies to endorse their products. Recently, Star India, who hold the official broadcast rights for Indian domestic matches and international matches at home, have launched a new entertainment channel Star भारत. Therefore, as a part of its promotion, Star India roped in Dhoni to promote the ‘Bhula de darr‘ (Get rid of fear) campaign, which is the catchphrase of the channel. FULL CRICKET SCORECARD: India vs Australia 2017, 1st ODI at Chennai
Recently, an official video of the campaign was released by the channel where Dhoni is seen saying that how he feared when he quit his railways job in pursuit of his cricketing career. However, he says that he was strong enough to get rid of the fear and make a successful career in cricket. In another similar video, Indian women skipper Mithali Raj too promoted the campaign.
‘अगर लाइफ़ में कुछअलग करना है,
तो इस डर के विकेट को गिराना होगा.’#भुलादेडर | #BhulaDeDarr@msdhoni pic.twitter.com/2wAaYwsHaL— STAR भारत (@StarBharat) September 17, 2017
मुझसे कहा था – विमेन्ज़ क्रिकेट कौन देखता है? क्रिकेट तो मर्दों का खेल है. #भुलादेडर pic.twitter.com/9ekM8MFBea
— Mithali Raj (@M_Raj03) September 17, 2017
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Mithali is seen saying that she feared to become a cricketers after people questioned her saying it is a men’s sport. However, she too said that she brushed off the fear to achieve a successful cricketing career. The duo is simply inspirational and surely many youngsters will look forward to rise above fear.
