Zee Entertainment’s Ditto TV to bring live streaming of Caribbean tri-series

Cricket enthusiasts can not only watch the Caribbean tri-series featuring India, West Indies and Sri Lanka, but also the following India-Zimbabwe Series © AFP

Mumbai, June 28, 2013

Ditto TV, India’s first OTT (Over-The-Top) TV distribution platform from Zee New Media, has acquired the international streaming rights from Ten Cricket to broadcast live the Caribbean seven-match tri-series that will be played between India, West Indies and Sri Lanka from June 28 to July 11, 2013. This means, cricket buffs can now break free from TV and follow their favourite teams even while on-the-go.

Vishal Malhotra, Business Head – New Media at Zee Entertainment Enterprises Ltd, said, “Coming on the heels of the Champions Trophy in England which India won spectacularly, the Caribbean Tri-Series is bound to whip up passions of a billion cricket crazy fans in India and from around the world. Our partnership with Ten Cricket will allow this viewer to get a slice of the action on-the-go.”

Ten Sports CEO Atul Pande, added, “Busier schedules are making it difficult for many to follow live TV today. However, with the new age user getting increasingly savvy, and with mobile technology catching up, it makes a lot of sense for broadcasters to tap this medium. Ditto TV, with its assured and wide global viewer base, thus offers us the right medium to reach out to them.”

Cricket enthusiasts can not only watch the Caribbean tri-series but also the following India-Zimbabwe Series of five one-dayers starting July 24 on their smartphones, tablets, PCs and laptops by simply downloading the Ditto TV app. The subscription-based, advertisement-free Ditto TV app is available on leading application stores viz. Apple App Store, Google Play, Windows Store & BlackBerry App World and Intel AppUp. Windows and Mac users can download the same from www.dittotv.com.
Ditto TV, launched in February 2012, is the latest offering from the digital arm of Zee Entertainment Enterprises Limited (ZEE), Zee New Media. Currently, it is India’s first over-the-top (OTT) TV distribution platform offering LIVE TV and On Demand Content to end consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs. With access to the largest collection of premium content, spread across leading content genres like GEC, Sports, Lifestyle, Regional and News, along with rich on-demand video capabilities, Ditto TV offers a unique and compelling experience, delivering a seamless video viewing experience on a range of Internet-enabled devices. Along with its India launch, Ditto TV is now available across the globe in all international markets like the US, UK, UAE, New Zealand, Australia and others. Currently hosting over 55 channels, Ditto TV has partnered for content with Multi Screen Media (Sony Entertainment Television), TAJ TV Limited, Sri Adhikari Brothers, TV Today Network, BBC, and ZEE. Another amongst industry firsts, Ditto TV offers features such as an elaborative electronic programme guide, a content recommendation engine, an elegant user interface, multicurrency payment option and free cash-on-delivery service, all of which will be integral to enhancing the user experience. You can learn more about the offering at www.dittotv.com.