Virat Kohli ranked 3rd most marketable sportsperson in the world
From left to right (Sachin Tendulkar, James Taylor, Sarfaraz Khan, Tatenda Taibu) Below (Gundappa Viswanath, Mushfiqur Rahim, Kruger van Wyk) © Getty Images

Indian Test skipper Virat Kohli has been named as the third most marketable sportsperson in the world ahead of the renowned football icon Lionel Messi and tennis star Novak Djokovic according to a latest survey published by magazine ‘SportsPro‘. Kohli has acquired a place just behind NBA’s Most Valuable Player Stephen Curry and Juventus’ French international Paul Pogba. India’s tennis star Sania Mirza is also in the top-50.  READ MORE: Gujarat Lions vs Sunrisers Hyderabad, IPL 2016, Qualifier 2: Likely XI comparison

SportsPro , which does a wide research and study on the business of sports the measure of ranking sportpersons across the globe is over a three-year period from this summer. The mechanism which comes into play are are value for money, home market, age,  charisma, willingness to be marketed and crossover appeal. And Kohli certainly seems to have excelled all these criteria’s. READ MORE: VIDEO: Yuvraj Singh and other SRH players try to get their team song righ

Kohli has been in scintillating form in the ongoing Indian Premier League (IPL) and has steered his side in to the final. He enjoys a massive fan following on social media and off it too. He is also acknowledge as the most complete batsman in the globe for his unblemished technique and fearless stroke play. His side Royal Challengers Bangalore will now lock horns in the final on Sunday and will look to life their maiden IPL title. READ MORE: Two Mitchells bond on Twitter

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