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Hero MotoCorp

Hero MotoCorp Ltd named title sponsor for CPL 2015

CPL kick starts from June 20 and will go on till July 26.

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India-Australia Test series turns out to be money spinner for broadcaster Star Sports

Billed as the clash of erstwhile two top teams in transition, the upcoming India-Australia test series is turning out to be a money spinner for broadcaster Star Sports that has managed to rope in top advertisers, even including Hero MotoCorp, which recently decided to end relationship with IPL and Mumbai Indians.

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Pull-out of one of the long-time supporters of Indian cricket should send warning signals to BCCI

The pull-out of one of the long-time supporters of Indian and international cricket should send warning signals to both the ICC and the Board of Control for Cricket in India (BCCI), that while cricket still remains an attractive sporting investment, the sponsorship market has become increasingly crowded and cluttered.

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Hero MotoCorp withdraws from IPL sponsorship

Hero MotoCorp, which had a long association with cricket, has withdrawn as sponsors of the popular Indian Premier League (IPL) Tuesday.

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