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IPL sponsorship

BCCI Invites Tender For IPL Sponsorship For 4-month Period; Highest Bid Not Guaranteed Winner

Secretary Jay Shah announced a 13-point clause for submission of the bids from interested "third parties" and the winner will be announced on August 18.

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Vivo bags IPL sponsorship rights for another 5 years

For the renewed contract, Vivo beat another Chinese mobile manufacturer Oppo, which had reportedly bid INR 1430 crore

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Advertising in cricket to grow by 15-20 per cent in next 3 years

The time-honoured big cricket spenders won't entirely exit cricket because it has a wide reach.

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Pepsi roped in as title sponsor for IPL

Indian Premier League (IPL) has roped in soft-drink giants Pepsi as its title sponsors on Wednesday for a whooping Rs 396 crores. Aircel was piiped by Pepsi, which had offered Rs 316 crores, in the bid for the title sponsorship of the Twenty20 tournament. IPL Chairman Rajiv Shukla said that the title-sponsorship contract was for...

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Indian Premier League ropes in Pepsi as title sponsor

Soft drink giants Pepsi on Wednesday became the new title sponsors of the cash-rich Indian Premier League (IPL) after it won the bid for title rights for five years by paying a whopping Rs 396 crores.

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